Hi, I am
Melvin C Varghese
Freelance Digital Marketing Consultant in Kochi
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
About Me
As a freelance digital marketing consultant in Kochi, Kerala, I developed a diverse set of skills that make me an ideal candidate for freelance digital marketing work.
As a lifelong learner, I am constantly expanding my knowledge and staying up-to-date with the latest trends and best practices in freelance digital marketing.
My hobbies are listening to music, watching movies, creating digital stuff like on Canva, playing 5 year old PC games 😁
My new pursuit is: learning music production using FL Studio. I also enjoy a long drive on my scooter at times…
Services
SEO
I conduct thorough keyword research to identify high-performing keywords, and I optimize website content and structure for improved search engine visibility.
SEM
I can create and optimize your Google Ads for better ad ranking, lower cost per click, and increased traffic to your sites as a freelance digital marketer in Kerala.
Graphic Design with Canva
I am skilled in using the user-friendly design platform Canva to create visually appealing graphics, social media posts, and marketing materials.
Website Building
I have experience in purchasing domains, setting up websites using platforms like WordPress and creating e-commerce stores with Shopify, as a freelance digital marketing consultant in kochi.
Content Marketing
I excel at creating engaging, informative content and managing social media platforms to build brand awareness and drive customer engagement, as a content marketing consultant in kochi.
LinkedIn Optimization
I know how to effectively leverage LinkedIn to build a professional online presence, network with industry peers, and showcase my digital marketing skills.
Frequently Asked Questions
Traditional marketing involves placing ads in newspapers, TV, brochures and billboards. Freelance Digital marketing uses digital channels like the Internet to increase the reach of our products and services. Freelance digital marketing involves product or service promotion in search engines, via social media, via email, on websites and apps to convert strangers into customers and promoters.
Freelance Digital marketing has evolved to include various specialists who consult with brands to develop effective strategies. If you lack experience or resources, consider engaging an experienced freelance digital marketing expert.
Yes, it is a great investment that will increase your sales by bring in website visitors and converting them into leads, customers and promoters of your product or service.
Engaging content depends on your audience. Acknowledgde their pain points or interests, demonstrate understanding, and open up conversations by asking questions and inviting responses.
Consider factors such as a high-performing website, clear vision and strategy, proven track record of success, years of marketing and industry experience, campaign tracking and reporting system, data-driven marketing methods, client portfolio and success stories, years of expertise, and cost-effective digital marketing services.
Certifications
Digital Marketing with AI
AI is Artificial intelligence, a revolution that changes how we do things.
AI is a computer thought process that uses structured data, neural networks, machine learning, and software algorithms to “think” and can produce precise or creative results in a user-friendly format.
AI is meant to complement what we do, not replace us! Think of AI as a tool to increase our productivity and creativity. It is often said that AI will not make you jobless, but someone using AI will.
In Digital Marketing, you may use AI to generate ideas and draft content, but you must edit the content and humanize it to please your target audience. In short, do not copy AI content as it, but use AI as a tool to enhance your skills.
Google AI Overviews
AI Overviews by Google.
A chatty experience powered by Generative AI may replace traditional search results in the future. You can get detailed answers and can ask follow-up questions, similar to ChatGPT.
While AI Overviews provides a more interactive and personalized search experience, it also faces issues such as cluttered results, slow load times, and potential for misinformation.
Understanding these pros and cons can help users navigate the new search experience effectively.
You will be able to enable AI Overviews in Google Search Labs when it is made available in your country.
Contact Me
I’m Melvin, your freelance digital marketing consultant in Kochi. Please don’t hesitate to contact me using the information below. Or use the contact form on the right. I’ll get back to you asap.
